“The Year of Loving Begins”
Philadelphia, May 1, 2016
Revelations Perfume & Cosmetics has announced a revolutionary new way of selling fragrance. Beginning in May 2016, the company’s newest product, Loving, will launch exclusively online at www.revelationsperfume.com.
Loving is unique for other reasons as well. Larry Couey, president and CEO of Revelations along with his wife and business partner Carol have joined forces with The National Children’s Cancer Society (NCCS). With a retail price of $100 for a 3.4 fl. oz. bottle of eau de parfum, Revelations will donate $50 to the NCCS. “Our goal is to raise $1 million dollars,” said Couey. He continued, “Our family and friends have been touched by cancer as have millions of others. We want to do our part in helping as many children and their families affected by cancer as we can. The natural way for us to contribute was to create Loving – a perfume designed to care.”
The NCCS, (a 501C3) non-profit organization, provides emotional, financial and educational support to children with cancer, their families and survivors. By providing valuable assistance to help families meet the needs most people are unaware of such as transportation and housing at an out-of-state cancer treatment facility, the NCCS fills a vital niche. “At the NCCS, we’re dedicated to helping children get the treatment they need to survive no matter whether it’s across town or across the country,” said Mark Stolze, President and CEO of the NCCS. “Our partnership with Revelations and the funds we raise will help us continue to fulfill our mission. Together we can help more childhood cancer patients become childhood cancer survivors.”
Developed by master perfumer Michael Carby of the legendary Swiss fragrance house, Givaudan, Loving, is a delicate floral bouquet of rose and jasmine wrapped in a dark, sensual blanket of Indonesian patchouli, creamy amber and ethically farmed vetiver. Fresh nuances of Italian bergamot, green leaves and mulberry offer freshness and longevity. A blend of floral and woodsy notes join to create depth and sophistication. Marrying sensuality and luxury, Loving is a fine fragrance aged for 30 days, macerating in its natural ingredients forever uniting nature in a bottle.
About Revelations Perfume and Cosmetics Inc
Revelations Perfume and Cosmetics Inc, a 17 year old Philadelphia-based fragrance development and consumer product company specializes in the design, development and manufacture of products for mass, department and specialty retailers. www.revelationsperfume.com.
About The National Children’s Cancer Society
The National Children’s Cancer Society, headquartered in St. Louis, Missouri, is a not-for-profit organization providing emotional, financial and educational support to children with cancer, their families and survivors. www.theNCCS.org.